The Love Hard Tour 2024: Keyshia Cole, K. Michelle, Trey

The Black Promoters Collective (BPC) has unveiled The Love Hard Tour lineup featuring an impressive roster of R&B and soul artists. Keyshia Cole, K. Michelle, Trey Songz, and Jahiem will embark on a 24-date tour, kicking off on February 22, 2024, at Macon Coliseum in Macon, Georgia.

The tour will take them to major U.S. cities, including Atlanta, St. Louis, Baltimore, Houston, Las Vegas, and New Orleans, before concluding on April 14, 2024, in Southaven, Mississippi.

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Presales for tickets begin on December 14, 2023, at 10 a.m. local time, with the access code “BPC.” General public ticket sales start on December 15, 2023.

K. Michelle, supporting her latest album, I’m The Problem, will bring her chart-topping hits to the stage, including the No. 1 R&B hit “Scooch.” As she ventures into country music under the moniker Puddin, K. Michelle recently graced the stage at the 57th Country Music Awards (CMAs) to pay tribute to The Judds.

Keyshia Cole, known for her Lifetime biopic Keyshia Cole: This is My Story, will showcase her latest release, “Forever Is a Thing,” coinciding with the biopic. She is also featured on The Color Purple soundtrack with the track “No Love Lost,” set to release on December 15, 2023.

Trey Songz, whose last solo release was “Brain” in 2021, will bring his soulful sounds to the tour. His last studio album, Back Home, gained critical acclaim, featuring collaborations with artists like Summer Walker, Ty Dolla $ign, Swae Lee, and Davido.

Jahiem, making a return to the music scene, last released an album, Struggle Love, in 2016. He featured on Angie Stone’s 2019 album, Full Circle, on the song “Gonna Have to Be You.”