Anderson .Paak has teamed up with Lexus and Amazon Music for a new campaign called “Destination .Paak – The Lexus GX Remix.” Launched on World Music Day (June 21), this campaign encourages fans to get outside and enjoy life’s adventures. As part of the initiative, .Paak released a video where he drives the new 2024 Lexus GX through California’s scenic surroundings.
The video features a new version of “Celebrate” from .Paak’s 2016 album Malibu.
“After fifteen years in the music industry, I’m always looking for ways to stay inspired and connect with my kids,” says Anderson .Paak. “Being out in nature is both humbling and refreshing. This World Music Day, whether performing in a park or attending an outdoor concert, I’m inviting my fans to join me in celebrating music outdoors.”
Cynthia Tenhouse, vice president of Lexus marketing, adds, “The Lexus GX is built for all kinds of adventures, both on and off-road. It fits perfectly with Anderson .Paak’s new ‘Celebrate’ music video, showcasing the GX’s strength and luxury. We hope people are inspired to find their own outdoor adventures.”
Press materials describe the 2024 GX as redesigned to inspire customers to travel and explore. The new GX combines advanced features, technology, and off-road capabilities that Lexus is known for.
Fans can explore more of the Destination .Paak campaign at destinationpaak.com until August 31. The site includes the “Celebrate” music video, a playlist curated by .Paak, behind-the-scenes photos, and interviews.
In addition to the campaign, Anderson .Paak will start The Malibu Tour this fall to celebrate his second album. Joined by his band Free Nationals, he will perform the entire 16-track album live. The tour begins on September 18 at Hayden Homes Amphitheater in Bend, Oregon, and ends on October 13 at Lakewood Amphitheatre in Atlanta, Georgia.
The tour will highlight .Paak’s musical journey and creative evolution. Fans can expect dynamic live performances of Malibu.
The Destination .Paak campaign and the Malibu Tour reflect Anderson .Paak’s commitment to inspiring his audience through music and exploration. This collaboration with Lexus and Amazon Music shows the connection between creativity and technology, giving fans new ways to engage with .Paak’s work.
For more information on the campaign and the tour, visit destinationpaak.com. The website offers exclusive content and updates, keeping fans connected with .Paak’s latest projects. Through this campaign and the tour, Anderson .Paak continues to push his artistic boundaries, inviting fans to join him in exploring new experiences.
