Grammy-winning music icon and fashion influencer, Ciara, is set to make a striking entry into the fashion world with her latest venture. She has collaborated with bebe to launch a captivating fall ’24 capsule collection, blending her unique style with the brand’s renowned aesthetic.
In this high-profile partnership, Ciara will not only serve as the creative director but also as the face of the national campaign. The collection is set to be a comprehensive showcase, spanning a variety of categories including dresses, denim, sportswear, and accessories such as hats, handbags, footwear, and eyewear.
Expressing her excitement about the collaboration, Ciara said, “Growing up, the bebe brand was iconic! My vision as Creative Director is to mix my own personal style elements of girl next door with tomboy, glam, and edge with a nod to the ’90s. I want this collection to allow women to style it their way and feel confident on their terms.”
Joseph Gabbay, CEO of Bluestar Alliance, the parent company of bebe, warmly welcomed Ciara to the bebe family. He emphasized her unique and bold fashion sense as aligning perfectly with bebe’s brand ethos. Ralph Gindi, COO of Bluestar Alliance, further added, “Ciara is a true original whose style is a perfect reflection of what bebe is all about – sexy, bold confidence.”
This new collaboration with bebe follows Ciara’s previous fashion endeavors, including a partnership with Gap and LoveShackFancy, and the launch of her own women’s fashion brand LITA under The House of LR&C.
Aside from her fashion pursuits, Ciara continues to make significant strides in her music career. Her recent single “How We Roll” with Chris Brown has climbed into the top 10 of Billboard’s Rhythmic Airplay chart, marking it her 10th top 10 hit on this chart. The track is a part of her CiCi EP, released via her Beauty Marks Entertainment label.
In addition to her music and fashion ventures, Ciara has also ventured into the film industry. She appears in the musical adaptation of The Color Purple, currently in theaters, where she plays the role of adult Nettie.
The upcoming fall ’24 capsule collection by Ciara and bebe is poised to be a trendsetting amalgamation of music, fashion, and personal style, reflecting Ciara’s multifaceted career and artistic vision.
