Brandy, En Vogue, and Bell Biv DeVoe Set to Shine at the 97th Macy’s Thanksgiving Day Parade


NBC has just unveiled the star-studded lineup for the 2023 Macy’s Thanksgiving Day Parade, promising an extended and exciting holiday celebration. With musical acts like Brandy, En Vogue, and Bell Biv DeVoe, it’s set to be a memorable event that ushers in the festive season with style and grandeur.

This year’s Macy’s Thanksgiving Day Parade promises to be larger than life. Scheduled to air on Thursday, November 23rd, starting at 8:30 a.m. ET, the parade will run for an additional half-hour compared to previous years, giving families more time to enjoy the festivities. The event will also be simulcast on Peacock and encored at 2 p.m. ET.

One of the standout acts headlining the 97th edition of the parade is none other than Grammy-winning artist Brandy. The celebrated singer is set to perform on the “Palace of Sweets” float by Brach’s®. However, her appearance at the parade is not the only exciting news from Brandy. She will be releasing her first-ever holiday collection, Christmas With Brandy, on November 10 via Motown Records. Brandy’s fans can also look forward to her first single from the album, “Christmas Party For Two,” which is set to drop on November 3. But the holiday surprises don’t end there, as she will also star in Netflix’s original holiday film, Best. Christmas. Ever!, premiering on November 16.

Brandy is not the only star set to light up the parade. En Vogue, Jon Batiste, and Bell Biv DeVoe will also grace the event with their musical talents. Bell Biv DeVoe, known for their R&B prowess, will perform from the Nickelodeon & Paramount’s Teenage Mutant Ninja Turtles: Mutant Mayhem float. This float is one of the four new additions that promise to add an extra layer of excitement to the parade. En Vogue, another iconic R&B group, will fill the air with holiday cheer from the “Colossal Wave Of Wonder” float by Kalahari Resorts and Conventions.

Motown Records

The list of performers doesn’t end there. The Macy’s Parade will feature renowned artists such as Cher, David Foster, Katharine McPhee, Drew Holcomb, Ashley Park, and even the beloved Muppets of Sesame Street. With such a star-studded lineup, it’s clear that this year’s parade is set to be a spectacular show filled with incredible music and festivities.

NBCUniversal Media Group‘s executive vice president of live events and specials, Jen Neal, expressed her pride in hosting this iconic event. She highlighted how the parade brings families together and marks the start of the holiday season. Macy’s Thanksgiving Day Parade’s executive producer, Will Coss, also emphasized the event’s significance, as it has been synonymous with the holiday season’s commencement for nearly 100 years. He praised the dedicated team behind the event, who work tirelessly year-round to deliver the nation’s most beloved holiday spectacle.

The Macy’s Thanksgiving Day Parade will be co-hosted by TODAY’s Savannah Guthrie, Hoda Kotb, and Al Roker. The parade route runs from Manhattan’s Upper West Side to Macy’s Herald Square flagship. So, mark your calendars for November 23rd and get ready to enjoy a morning of spectacular performances, larger-than-life floats, and the heartwarming spirit of the holiday season.