Gunna ‘s latest music video takes inspiration from O.J. Simpson‘s infamous car chase, as the rapper cruises through Los Angeles in a white Ford Bronco. The video, directed by Spike Jordan, features Gunna recreating Simpson’s 1994 on-road saga in the visuals for his track “rodeo dr” from the album a Gift & a Curse. In the video, Gunna navigates through the city, dodging paparazzi and fans, all while delivering his bars from the back of the SUV.
The video opens with the track “fukumean” playing, followed by a voiceover of a news reporter discussing the interesting history of hip-hop, particularly Gunna’s association with Y.S.L. The “rodeo dr” beat then kicks in, and the rapper showcases his flow as the car speeds down the LA highways, with reporters and onlookers attempting to catch a glimpse.
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Gunna’s lyrics touch on various topics, including his success and aspirations, mentioning “Helpin’ the P out, I’m beamin’ on Narcos, thinkin’ I should take the Bronco (yeah) / OJ (yeah), gotta go get it tomorrow / I’m sellin’ out The Apollo, inside my body is hollow.” The video combines grainy, vintage-like footage with high-quality close-ups, enhanced by mesmerizing visual effects and cinematography.
The video wraps up with the same news reporter, delivering a Breaking News segment about the YSL case. She highlights Gunna’s uniqueness, referring to him as Wunna, and emphasizes his individuality as an artist with no features on his album. The music video captures the essence of the track and adds an intriguing visual narrative, further enhancing Gunna‘s musical storytelling.