Ari Lennox celebrated her 34th birthday by releasing a new single, “Soft Girl Era.” Produced by Jermaine Dupri and Bryan-Michael Cox, the track is about self-care, mindfulness, and emotional balance. Released via Interscope Records, “Soft Girl Era” emphasizes the importance of prioritizing peace and self-worth in relationships.

Lennox’s lyrics, such as “Ain’t tryna do nothing but look pretty in here / Hurry up and put me in my soft girl era,” reflect her commitment to living a life centered on emotional well-being. The song’s production, led by Dupri and Cox, creates a balance between retro-soul influences and modern R&B. This release follows Lennox’s October 2024 single, “Smoke,” which peaked at No. 18 on Billboard’s Adult R&B Airplay chart.

The collaboration between Ari Lennox, Jermaine Dupri, and Bryan-Michael Cox is a standout feature of “Soft Girl Era.” The trio previously worked together on Lennox’s No. 1 hit “Pressure” from her sophomore album age/sex/location, which spent three weeks atop the Adult R&B Airplay chart. Their chemistry crafts a sound that perfectly complements Lennox’s rich, emotive vocals.

Co-written with Ant Clemons and Gabrielle Rodgers, “Soft Girl Era” tells Lennox’s story. The song’s message of self-love resonates with listeners navigating complex relationships. This single offers a glimpse into her upcoming third album.

She teased it in late February with a blurred tracklist on Instagram. Ari Lennox will also perform at the Dreamville Festival in Raleigh on April 5, 2025, alongside artists like Lil Wayne, PARTYNEXTDOOR, and 21 Savage.