James Vickery returns with “All In,” a smooth, flirtatious R&B gem that showcases his vocal prowess and confident songwriting. The single is lifted from his upcoming album JAMES., due September 12 via Red Bull Records, and it finds the South London artist leaning into rhythm, charm, and a sonic warmth that feels both timeless and fresh.

“All In” is co-produced by JD Reid and Larrance Dopson, and their fingerprints are all over its elastic groove. Bouncy percussion, soft synth layers, and a confident bassline give Vickery plenty of space to glide. His vocals oscillate between silky falsetto and grounded phrasing, letting the lyrics drip with both bravado and sincerity. There’s flirtation in the verses, but the chorus tips toward vulnerability, creating a subtle emotional push-and-pull that elevates the track.

Vickery has never been afraid to wear his heart on his sleeve, and “All In” plays like a confident step forward—less about proving something, more about enjoying the ride. The single follows “Right Side,” “Butter,” and “Hotel Lobby” (recently featured on Love Island), painting a picture of an artist in full control of his narrative and sound.

What sets Vickery apart is his ability to balance polish with intimacy. Born with hearing loss in one ear, he brings a unique precision to his craft. “All In” reflects that—tight, clean, and meticulously layered without ever feeling stiff. It’s a track made for repeat listens, a soundtrack to late-night drives or bedroom dances.

James Vickery is stepping into his prime, with a sound that nods to classic R&B while still pushing forward.