When you’re emotionally spiraling, everything else gets quiet. That’s where we find CHINCHILLA in “Avoidance”—suspended in freefall, fighting the gravity of heartbreak and anxiety. It’s stark, it’s cinematic, and it might be her most vulnerable moment yet.

Directed by Clayrn Chong, the video opens with a simple, devastating visual: CHINCHILLA alone in the back of a cab, drowning in the immediacy of a text that gut-punched her into a panic attack. There’s no plot to chase—only feeling. Then, like a physical manifestation of spiraling emotion, she begins to fall. Literally. It’s the kind of metaphor that lands because it’s lived.

The styling is as emotionally sculpted as the narrative. With conceptual stylist Holly Wood and fashion visionary Keko Hainswheeler (Lady Gaga, Madonna, Nicki Minaj) behind the looks, each frame walks the line between armor and exposure. Think: anxiety, but make it couture.

“I fall backwards taking it into a more otherworldly space,” CHINCHILLA shares. “A perfect metaphor for that stomach drop anxiety attack feeling.”
And you feel it—especially knowing the track was written in just 45 minutes after that very real, triggering moment.

Sonically, “Avoidance” is stripped and spacious—space for the ache to echo. Her voice carries the whole room, trembling and unwavering all at once. If “Little Girl Gone” and “Cut You Off” were declarations of power, “Avoidance” is what happens when the spotlight flickers off and the silence hits.

It’s the first in a three-part musical trilogy, tracking the arc of a breakup and emotional self-reconstruction. The rawness here marks a shift for the artist, known for tearing down industry walls with her voice—and now, opening up the door to her inner world.

The release follows three sold-out headline shows and a summer spent sharing stadium stages with Justin Timberlake. Later this year, she joins G Flip on their US tour, with her own European headliner set for this autumn.