French-Congolese artist GIMS released his latest single, “NINAO,” on February 20, 2025, under the Play Two label. The track has quickly gained traction across multiple platforms, amassing 1.5 million views on YouTube within two days.
Born Gandhi Alimasi Djuna, in Kinshasa, Democratic Republic of Congo, GIMS immigrated to France at a young age. He initially gained prominence as a member of the hip-hop group Sexion d’Assaut before embarking on a successful solo career in 2013. Over the years, he has collaborated with international artists such as Sia, Pitbull, Lil Wayne, and Stromae, selling over five million records, including three million albums.
“NINAO” stands out not only for its contemporary appeal but also for its incorporation of traditional Georgian musical elements. The song samples a Georgian folk melody, blending it seamlessly with modern beats. This fusion introduces listeners to the rich cultural heritage of Georgia, showcasing GIMS‘ innovative approach to music production.
The track’s popularity extends beyond YouTube; it has been identified 395,045 times on Shazam, ranking as the 8th most Shazamed song worldwide on February 21, 2025. GIMS actively promoted “NINAO” on social media, sharing teasers and engaging content with his followers. Fans responded enthusiastically, creating their own content inspired by the track, further amplifying its reach.
“NINAO” exemplifies GIMS’ ability to connect with a diverse audience through his innovative sound and strategic online presence. By blending traditional Georgian melodies with contemporary rhythms, he offers a unique musical experience that resonates with listeners worldwide. The song’s impressive digital performance and widespread engagement underscore its significant impact in the contemporary music scene.