South African pop sensation Tyla has joined forces with Stanley 1913 to introduce the “Tyla Tyger Quencher,” a unique 40 oz Quencher H2.0 FlowState cup. This limited-edition collaboration merges artistry with functionality, offering fans a sleek design inspired by Tyla’s signature style.
The cup features a metallic brown gradient exterior accented by a bronze tiger print, paying homage to Tyla’s dedicated fanbase, affectionately called the “Tygers.” The design reflects a blend of African-inspired aesthetics and modern craftsmanship, symbolizing the artist’s connection to her roots and her global appeal.
Tyla expressed her excitement about the collaboration, calling it a “dream come true” and highlighting its personal significance. “Together, we were able to create a special design that feels unique and authentic to my brand,” she said. “I just can’t wait until the Tygers can have it in their hands.”
Stanley 1913’s Chief Brand Officer Graham Nearn praised the partnership as a reflection of the brand’s commitment to innovation and cultural relevance. “This collaboration is an authentic extension of our brand,” he noted, emphasizing the importance of aligning with influential figures like Tyla to resonate with contemporary audiences.
The collaboration was first teased on Stanley’s Instagram account, featuring glimpses of the cup’s design and generating buzz among fans. Tyla further amplified the anticipation by sharing a behind-the-scenes video on her social media, capturing her first reaction to the finished product.
Tyla’s rising prominence in the entertainment industry has made her a sought-after figure for major brand partnerships. Following the release of the deluxe edition of her album Tyla+ earlier this year, she has continued to make headlines. In recent months, she performed at the Victoria’s Secret Fashion Show, starred in a Bose campaign alongside global icons like LISA and Central Cee, and collaborated with Jungle for a Gap campaign.
Stanley 1913 has also established a reputation for high-profile collaborations. Earlier this year, the brand worked with Lionel Messi on a signature Quencher ProTour Tumbler, and its Starbucks partnership created a sold-out frenzy for a limited-edition tumbler.
The “Tyla Tyger Quencher” marks another milestone for both Stanley and Tyla, combining her artistic vision with the brand’s craftsmanship to create a standout product. This partnership underscores how music and design can intersect to captivate audiences worldwide.
