Usher ‘s electrifying performance at Apple Music’s Super Bowl LVIII Halftime Show has set the music world ablaze, propelling the R&B icon to new heights in streaming numbers on both Apple Music and Spotify.
Delivering a powerhouse 13-minute set at Allegiant Stadium, Usher left an indelible mark on the biggest stage in sports, showcasing his unparalleled talent alongside special guests Alicia Keys, Jermaine Dupri, Ludacris, Lil Jon, H.E.R., and will.i.am.
With over 129.3 million viewers tuning in, according to the NFL, Usher’s performance became the most-watched Super Bowl halftime show in history, cementing his status as a global phenomenon.
In the wake of his stellar performance, Usher saw an astronomical surge in streams on Apple Music, with listenership skyrocketing by a staggering 1,200% compared to the previous Sunday. His smash hit “Yeah!” featuring Lil Jon and Ludacris experienced an 837% surge in listeners, vaulting to No. 7 on Apple Music’s Daily Top 100: USA chart and No. 10 globally.
Other tracks from Usher’s setlist also saw remarkable gains, including “U Got It Bad,” “Love In This Club,” and “My Boo” with Alicia Keys, all of which made significant debuts on Apple Music’s charts.
The streaming frenzy extended to Spotify, where Usher’s songs experienced a 550% increase in U.S. streams following his halftime performance. Hits like “Caught Up,” “U Don’t Have To Call,” and “Love In This Club” saw exponential growth in listenership, showcasing Usher’s enduring appeal across platforms.
Usher’s halftime show success comes on the heels of his independent release of his ninth album, Coming Home, featuring standout tracks like “Good Good” with Summer Walker and 21 Savage, and “Ruin” with Pheelz. The album’s fusion of R&B and Afrobeats has resonated with fans, with “Ruin” debuting at No. 8 on Billboard’s R&B Digital Song Sales chart.
As Usher gears up for his headlining Past Present Future Tour later this summer, his monumental streaming surge serves as a testament to his enduring impact on the music industry and his unwavering ability to captivate audiences worldwide.
