Rising star Crownz, hailed as the ‘Little Prince of Africa,’ is making waves with his latest release, ‘Where Dem Dey,’ following the success of his summer hit, ‘My Mind.’ The highly anticipated single serves as a precursor to Crownz’s forthcoming EP, slated for an early 2024 release via French independent label MCP Group. Born out of the vibrancy of Senegal, ‘Where Dem Dey’ is more than a musical composition; it is a resonating anthem of empowerment and resistance, crafted against the backdrop of suppression and adversity in his homeland, Cameroon.
The track’s empowering blend of afrorap and dancehall is a call to stand firm against oppression, with Crownz urging his people to reclaim prosperity and power. He states, “We are the voice for those who can’t speak up. The nation is going through trying times, and all I want to do is fight for my people that are being suppressed.”
‘Where Dem Dey’ transcends soundwaves, becoming a rallying cry for unity and strength in Cameroon. Crafted in collaboration with producer Jayon OTB, the song’s hip-hop chords contribute to a captivating rhythm that vibrates with empowerment, resistance, and activism. Crownz’s commitment to defending his people during challenging times is evident, making this more than just a musical endeavor; it is a declaration of leadership and protection against the suppression faced by his nation.
At the core of ‘Where Dem Dey’ lies a profound message challenging the status quo and encouraging resistance against societal injustices. Crownz aims to restore faith, courage, solidarity, and power among his people, a sentiment vividly portrayed in the accompanying music video. The visuals turn the streets of Cameroon into a canvas depicting the raw realities of life, highlighting the strength and courage of those often unheard and unseen. Through ‘Where Dem Dey,’ Crownz makes a bold statement, proving he is an artist who not only creates music but sparks significant change and inspires action.
Crownz’s innovative blend of hip-hop, R&B, Afrobeats, and dancehall creates a compelling sound that resonates globally. With over one million streams and support from TRACE, Canal 2, and France 24, Crownz’s distinct voice and songwriting prowess have already left a mark. Fluent in both French and English, he connects with a diverse global audience, amplifying his resonance and influence.
Crownz isn’t just an artist; he is a vibrant voice of Africa. Watch the video for “Where Dem Dey” below.