Fridayy, the genre-bending artist, has recently unveiled his newest single, “When It Comes To You,” a soulful and heartfelt track co-produced by KVRIM, Kofo, and Aidan Brody. Accompanying the song is a touching music video, directed by Dragon Andic.
In “When It Comes To You,” Fridayy opens up about a personal experience, sharing a time when he was deeply immersed in an emotional abyss. He credits his significant other for helping him navigate through these struggles, revealing the true depth of their love. The poignant lyrics, “Don’t get caught up in them lies before you know the truth / I’d be down to risk it all if you ask me to / Ain’t playing with your heart ’cause that’s too much to lose” in the second verse, further emphasize the depth of emotion conveyed in the song.
Fridayy expressed his sentiments about the track, stating, “‘When It Comes To You’ is very soulful and loving. I made this for anyone that has someone special in their life that they are willing to do anything for. It’s an uplifting love story, and the video brings that essence to life.”
This latest release is the second preview from Fridayy‘s eagerly awaited debut album, set to be released in August under Def Jam Recordings. Preceding this, the lead single “Don’t Give It Away,” featuring Chris Brown, was introduced on June 2, accompanied by a captivating official music video.
“Don’t Give It Away” has already garnered significant attention, amassing nearly 7 million streams on Spotify, while the music video, directed by Andic, has surpassed 3.3 million views on YouTube and continues to attract an increasing audience.
Fridayy‘s forthcoming debut album follows the success of his debut EP, Lost In Melody, released in 2022, which received praise from peers and industry tastemakers alike. This year, he further enriched the project with five additional tracks, including a notable collaboration with Ty Dolla $ign. Beyond his solo music, Fridayy has made notable appearances on tracks with other emerging artists and has contributed to major projects.
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Among his notable collaborations, Fridayy collaborated with Zae France on “What It Do” for Valentine’s Day and later contributed to the Fast X soundtrack with the track “Countin’ On You,” featuring Lil Tjay and Khi Infinite.
In addition to his personal projects, Fridayy‘s noteworthy performance was featured on DJ Khaled‘s Grammy-nominated song “God Did” in the previous year. The star-studded track included Rick Ross, Lil Wayne, Jay-Z, and John Legend, culminating in an unforgettable performance at the 65th Grammy Awards.
Fans can now revel in the soulful melodies of Fridayy‘s latest release, “When It Comes To You,” as they anticipate the forthcoming album, promising an emotional and captivating musical journey.