Ab-Soul, the TDE (Top Dawg Entertainment) rapper, has released a new music video for his song “GOTTA RAP” from his latest studio album, “HERBERT.” Directed by Cordell Jomha, the video is entirely in black and white and features Ab-Soul rapping on the street, on top of a building, and in a front yard with his friends in the background.
“HERBERT,” which was released in December 2022, is named after Ab-Soul’s legal name, Herbert Anthony Stevens IV. It marks his first full-length album in six years and features an impressive lineup of guest appearances and producers. The album boasts collaborations with Big Sean, Russ, Joey Bada$$, Jhené Aiko, SiR, Punch, Zacari, Fre$h, Ambré, ALEMEDA, and Lance Skiiiwalker. Meanwhile, production credits include Sounwave, DJ Premier, James Blake, Hit Boy, Boi 1da, and DJ Dahi.
With “GOTTA RAP,” Ab-Soul delivers a powerful message about his love for hip-hop and his passion for the craft. The black and white visuals provide a fitting backdrop to the song’s monochromatic theme, with Ab-Soul’s lyricism taking center stage.
Ab-Soul is widely regarded as one of the most skilled rappers of his generation, with a flow that is both intricate and introspective. His lyrics touch on a wide range of topics, including social issues, spirituality, and personal growth, making him a unique voice in the world of hip-hop.
Fans of Ab-Soul have been eagerly anticipating the release of “HERBERT,” and the album has been well received by both critics and fans alike. The release of the “GOTTA RAP” music video adds another layer to the album’s already impressive lineup, and it’s sure to delight fans who have been eagerly waiting for new material from the rapper.
Overall, Ab-Soul’s latest music video is a testament to his skill as a rapper and his commitment to the craft. With “GOTTA RAP,” he reminds us of the power of hip-hop and the importance of staying true to oneself.