Since it’s release, Adele’s fourth studio album, 30 has been making headlines. However, this week, it made the news for a very unique reason.
Adele had asked Spotify to remove the shuffle button in order to keep the sequence of songs. Adele said: “We don’t create albums with so much care and thought into our track listing for no reason… our art tells a story and our stories should be listened to as we intended.”
Of course, Spotify had one job and they accepted Adele’s request. They removed the shuffle button as a default option from the platform, although it remains an option. The English singer thanked Spotify on Twitter, to which Spotify responded “Anything for you.” The change applies to all albums and not just Adele’s ‘30’. Users that want the shuffle option will have to access it from the menu bar. These changes were made on both mobile and desktop versions of Spotify.
This was the only request I had in our ever changing industry! We don’t create albums with so much care and thought into our track listing for no reason. Our art tells a story and our stories should be listened to as we intended. Thank you Spotify for listening 🍷♥️ https://t.co/XWlykhqxAy
— Adele (@Adele) November 21, 2021
This act truly shows the persuasive power of Adele. She was able to alter the design of a major music platform, so that the artist’s story is told more coherently.